Consulting Via Social Media

Selling consulting services is very appropriate to Many social media sites since you are first selling based on how you appeal to someone’s identity. They will figure out whether you are attractive based on the image you project, and this makes selling consulting services much easier on Many social media sites than products and services. There are even applications like Ether that can make telephone consulting easy to track and bill.

Don’t limit your consulting services just to one area. You can build multiple streams of income by offering various consulting services. The only thing to remember is that your income will be limited by the number of hours in the day. If you are selling personal services, you will have a hard time increasing your income unless you increase your rate or find some way to offer those services electronically via pre-packaged tutorials and courses that don’t require your presence when they are being viewed. Or, you can hire other people to work for you, through sub-contracting, as long as you are honest with your buyers that you aren’t doing all of the consulting services. This can detract from your commerce model if you don’t train people to be the type of consultants you trust to carry your name and reputation.

On the other hand, if you can train people and have a good way to check the quality of your consultants, then you can build a very profitable commerce in a short amount of time using other people’s time to increase your bottom line. Then, your role becomes more of a marketer and less of a consultant.

Small Business Startup Consultants

Starting a business of your own can be daunting, but there are always ways of getting help for yourself from small business startup consultants. It is actually while starting up your own business, big or small, that you realize that you need some professional help to not only guide you along the way but also to give you professional advice on a host of other things.

o Starting a small business or a home based business can be an exciting prospect until you come to the sobering realization that you’re expected to know everything.
o Know the pitfalls and avoid them. Work smarter and harder only the latter will get you no where.
o Research the competition to ensure your business image and services can be stacked up accordingly.

These consultant firms often apply their greater business ideas and resources as well as experience to give the small business owner a unique edge. The relationship hence grows from becoming a short-term small business adviser to a long-term consultant partner.

o Since you spend so much time working at your business that you don’t have the time or the energy to learn how to work on your business. That’s where a business consultant can help you.
o You need some one whom you can trust as well as be able to give you unbiased professional advice.
o Business consultants show you how to start a small business the right way and avoid critical mistakes that almost every new business owner makes.

Some of the immediate effects of small business startup consultants that we see around us are abundant, those like providing support for your computer systems in the long run, saving you time and money by increasing the longevity of your systems apart from saving the time of your other personnel, it also helps in reducing the cost of running an IT operations. In the areas of Internet business, small business startup consultants help provide you with specialized knowledge of diverting higher traffic towards your web site.

o The best method of improving your ranking in the search engines is by applying the methods of search engine optimization to your website.
o A good website design needs to be easy for human visitors to understand; moreover it should also be intelligible for the search engine robots that visit your site.

You could actually make a jump start ahead of your closest competitors, while even competing with larger corporations, which have on-site support staff, you also have the freedom to divert your staff to the actual work they are skilled to do while others look after things that need not be done by the core group. Apart from that you gain the expertise of business specialists, wherever and whenever you need it, without the cost of additional staff.

o The business consultant helps you with behind the scenes matters, too. From presentations, proposals, and office forms to contracts, certifications, etc. So that you outdo the competition, attract new customers, and project an image of confidence.
o Efficient operations, professional design, consistent communication, effective marketing, and improved revenue opportunities are some of the tailored made benefits to your small business.

Contrary to opinions which warn you about cost control, the presence of a small business consultant can actually help you increase your productivity and let you enjoy what you like doing the best. Putting together a winning combination of management consulting and a self-devised entrepreneurial outlook, the small business startup consultants can be your X factor in this widely competitive field.

Computer Consulting As A Small Business – How You Can Grow Your Profits

Are you in an administrative position of a small computer consulting organization or have your own company for consulting as a small business? Do you have troubles increasing the profit of your company?

In this situation you should focus on the bottom line, and find out the way to increase the profit of your company, consulting as a small business.

Follow these ten simple tips and see your profit grow:

1. Be aware of your firm’s goals – When you recognize the goals of your firm, you will automatically put your efforts in to attaining those goals.

2. Stay motivated – Do not let low profit or no profit bring you down. Stay motivated for motivation will give you the strength and determination to strive on. Show your present clients as well as potential clients that your firm has what it takes to be one of the best computer consulting firms in town.

3. Avoid the originating of problems – At first it may seem simple; but while focusing on your computer consulting profits, many computer consulting companies fail to focus on the business section. Profits are important but it is more important to take your business as a business. When you start taking your business seriously, you will not have problems and this in turn will help you increase the profit of the firm.

4. Show dedication and expect positive results – To increase the growth of your organization you should be dedicated to your job and determined to get back a positive result. So you have to work hard to convince clients and you must focus on long term customer relationships and not just one transaction. Always keep in mind that your projected or newly implemented computer consulting technology firm isn’t a single agreement. Great stamina and firmness is required for this long term planning and many business owners doing computer consulting as a small business do not have it.

5. Good communication skills – In every business, it is important that you have excellent communication skills. This will help you gain and retain your clients and thus will increase the profit of your firm.

6. Put yourself in your clients’ position – Showing empathy is very important. When you put yourself in your clients’ position, you would know what they are expecting from you and as such, you would try and give them your best.

7. Talk to your clients – Communicating with your clients regarding the problems they are facing would help them as well as your computer consulting business. Sum up and discuss all information with your customers. You should focus on one major goal that is whether this new proposal or device includes money to your clients’ present or future system. You should explain all information in a simple way that even a non-technical client can easily understand.

8. Focus on your clients’ needs – The needs of your business and the needs of your client’s IT department may not often tally, resulting in less profit. This generally happens when business owners devote much more time to technology rather than the sales and marketing parts of consulting as a small business.

9. Ask for referrals – You can ask you present clients to refer your firm to people they know. In fact, you can talk about your firm whenever you are in any social functions. This way you would be able to gain new clients.

10. Average fee – Do not charge a huge sum for the services you provide. The fees you charge should be reasonably priced. If you charge high fees then you would be driving clients away from your business.

How a Real Estate Marketing Consultant Can Get Your Listings Sold Fast in Today’s Market

How a Real Estate Marketing Consultant Can Turn Your Real Estate Business Around Overnight

A real estate marketing consultant is one who can assist you with presenting your property in the best way. It can be a stiff market out there sometimes so having an edge over the competition is important. You don’t want your listing to sit there any longer than it has to. If you need to sell it in a hurry then you need more than just luck on your side. With real estate marketing consulting, it isn’t just the best homes and businesses that are being sold. Instead it is those that get noticed by people looking for such property to purchase.

You will notice this approach isn’t the standard one size fits all. Instead the consulting will involve your personal needed being looked at. All of the elements of the property will also be covered. Then key points will be made from what you have to offer. All of the information will be accurate. However, it will also be provided in a format that people will find to be very appealing.

There is no shortage of individuals out there looking for property in any given location. The fact that so much of it is buried though means they won’t see it. With effective real estate marketing consulting though you can learn the right forms of marketing to use. That is what will get your listing noticed by more people and thus result in it selling faster than you ever imagined.

What Should You Look For?

You need to do your homework though before you hire a real estate marketing consultant. You want to make sure you are getting someone that knows what they are doing.

What I usually do is provide a free consultation with exceptional information that the realtor or broker can use right away that gets results. Others will offer you specific forms of marketing but nothing beyond that. This will likely be less expensive but you have no guarantee that you will get results.

There are many variables to consider so don’t rush into it. Still, real estate marketing consulting does seem to be very effective. The key is to be upfront about what you are looking for. You also need to search for the right person to work with in order to make it all come together with an outcome you are happy with.

It the current market condition you need a competitive advantage to get your listings to stand out, get sold fast and the ability to attract more buyers that you can continue to market to for free.

To turn current market conditions to your advantage read the following below for a complete real estate business turn around.

Retail Consultant – Who Needs One?

Let me start this article by saying that I am, and I am proud to be, a retail consultant. Retail consultants kind of get a bad wrap in a lot of conversations and understandably so. Many of those in the business hang their shingles with minimal amounts of experience and therefore its easy to see how the stereotype develops. The president of a company that I consult with on a regular basis said it like this: “They call me, imply that they know more about my business than I do and then start throwing grandiose promises of additional sales and margin improvement.”

Okay, first things first. If any consultant implies that he knows more about your business than you do, by all means, kick him to the curb. If she promises that she can deliver instant sales and margin improvement, think twice about using her. But in this day and age of ultra-competitive business arenas it does make sense to hire an outside perspective occasionally.

When considering a consultant check their experience. Does their area of expertise dovetail with your current or proposed business interests? For example, my background is in the variety, hardware and home center businesses, I would probably not be the proper choice to pick for a jewelry store consult. Of course, many aspects of retail and customer service remain constant from business to business but its just common sense to hire someone who’s “been there”.

A good consultant can help you look at old things in new ways. The changes that occur from my interactions with retailers are usually small things. But that’s the point. Small things, when blended into the bigger picture, make huge differences. Chances are, if you’re currently a successful retailer, you are doing the big things okay…you have to be or you wouldn’t be profitable. You probably wouldn’t still be in business. But imagine taking your retail operation to a new and higher level and it should get your juices flowing to consider at least having conversations with someone who could help.

Retail consultant, who needs one? Well even the best stores can benefit, who knows, maybe even one as good as yours.

Philip H. Mitchell is the author of Discovery-Based Retail. His book has been endorsed by Scott Wright of the North American Retail Hardware Association, Art Brown of the Mid-American Lumberman’s’ association and other industry experts. Philip is also one of the founding partners of a retail consulting company of the same name, Discovery-Based Retail. His company works with retailers, both small and large, helping them enhance their profitability by improving their customer interface. Their company also specializes in improving the production of the entire sales space and designs floorplans to accomplish this.

Process Consulting – How to Start a Career in Process Consulting

Do you have what it takes to help organizations enhance their group effectiveness and address conflict to increase efficiency and productivity? Then, a career in process consulting might just fit you right. Here’s how you can get started:

1. Read and learn. Before you sink your teeth into this endeavor, it would work to your advantage if you can do your research and obtain more information. You need to know what your potential clients expect to get from you and basically, how you can perform your job better. Right now, there are few informative articles and blogs in the World Wide Web that can help you out. However, if you are looking for the fastest way to learn the ropes of process consulting, I recommend that you sign up to those coaching training programs that are being offered by industry leaders and those who have already excelled in this field. These trainings will provide you with no nonsense approach and will provide you with all the information you need in as little as 2 months so you’ll get started on the right foot.

2. Develop certain skills. Just like with other fields of consulting, you must also enhance your communication, analytical, problem-solving and people skills to increase your chances of succeeding in this endeavor. You must also have a truck load of patience, determination, and perseverance.

3. Define your responsibilities. As a process consultant, your primary job is to help a certain team work together more effectively. You’ll be asked to attend their meetings. You will be expected to observe the whole team work together and you are not allowed to join their discussion even if you have in-depth knowledge about the topic. You’ll come in when there is conflict or when team members are having a hard time reaching a decision.

4. Advertise yourself and your consulting services. If you are 100% sure that you are ready to take in clients then, advertise your consulting services using mediums that can help you reach out to your target market. If you are operating offline, you can post ads on TV, radio, local magazines, and newspaper. However, if you are offering your services online, you can use search engine marketing, forum posting, article marketing, social media marketing, video marketing, blogging, and ezine publishing. The key here is knowing the online behavior of your prospects to easily figure out the best marketing tools to use.

Selling Consultancy – How to Profit From Consultancy

Consulting is one of those jobs which actually do not require immense commitments and knowledge. It is one of those businesses that need your expertise and knowledge about information. Consulting actually is a stress free consultancy which involves you advising your neighborhood or your friends, family or town about various issues, practices and processes. The word consultancy is a general term which stands for advising on various types of practices, processes and needs. Consultancy selling is actually this process of advising people for a fee.

Selling services could feature various subjects; these could be home safety or traveling, epidemics, how to start up a business, saving money, banking and other services. These are very profitable practices which will really impress you and help you make top dollars.
There are three major ways through which you can increase your outreach and your clientele. Below are these key strategies;

Make brochures and business cards. Have these distributed around town and your neighborhood. These should tell away about everything that you advice on, and how to respond to these things you advice on. The brochure should be able to outline your services, the cost and also the benefits

Make yourself the man. Let families and other people count on you as their number one contact so that you can assist them with quick answers to their problems and queries.

Launch a website and great contacts. Your website will market you and your services. Have a number of very important contacts in the business field as well as other key areas like the medical field, hospitals and police stations. Also have links with local and senior consultants and other professionals who you can always refer your clients to. This will make you a very reliable person and you will be earning top dollars from you consultancy practice.

Earn 6 Figures As A Consultant

The word “consultant” is now used in many industries to describe specialised skilled individuals hired by companies to perform a specific job. Consultants are generally paid a premium, either as an employee on a large salary or as a contractor at a lucrative daily rate. If you want to improve your income and change your career prospects, could you consider becoming a consultant?
Here are five critical areas to focus on if you want to earn a 6 figure salary as a consultant.

1) Specialisation. If you are just starting out, choose the area you are going to specialise in carefully. Does it pay the amount required? How many companies require this skill? Are those companies based where you want to live? If you already have a career, which of your skills would lend themselves to consultancy? Can you see yourself as a specialist in this area? Make sure your chosen area of specialisation is future proof and will not become obsolete. For example, software developers should specialise in programming languages that will continue to be widely used. Focus and get experience in that area. Get certification if necessary. Only put yourself forward for roles that will add to your area of specialisation. Keep up to speed with new developments in the area.

2) Know the market. Talk to other consultants and recruitment agencies about what is available and what is required for the jobs you are interested in. Do you need your own company so you can invoice directly to your clients? Do you want to join a consultancy firm to gain experience first before setting out on your own? What do the companies require in order to pay the premium rate?

3) Have a great resume and good interview skills. Strip your resume of peripherals and non-relevant experience. Concentrate on expanding the areas of your resume that are about your specialist area. Have recommendations and references available that relate to the specific work you will consult in. Professional networking websites e.g. Linked In are good tools for promoting yourself and finding opportunities through colleagues.

4) Be flexible. Consultants often have to work at different companies, in different cities or even countries in their work. Daily financial benefits are often given for working out of town, but this may not fit with family life or work/life balance. Know what your limits are before signing a contract. Being flexible about the role itself is also important. Job descriptions, particularly for contract work, are often loosely defined. Adaptation to the changing demands of the job are therefore required. Your contract is more likely to get renewed if you are flexible.

5) Be confident. Consultants are confident in their abilities and portray this to their clients. Even if they don’t know the answer, they are confident enough to say that they will find out within a short time-frame. They deliver value for money and so are confident in their daily rate/salary level.

Being a consultant has its pros and cons, just like any job. There is the freedom to move on, autonomy, project based work and financial reward. But there are also stressful deadlines, overwork and too much travel, job uncertainty and not being paid for off days. It is not for everyone, but if you love change and are confident in your abilities, it is a great career choice.

Marketing Consulting – How to Set Your Rates As a Marketing Consultant

There are several hoops to jump through in becoming a marketing consultant. One ever-expanding hoop is of course is how to set your rates? This can be tricky, so use guidelines because with rates too expensive, you may price yourself out of the market and with no packaged rates at all, good luck trying to “reel in” sales.

Truth be told, this was one of our largest hurdles to jump over when setting out on our journey as being a professional online marketing consulting firm. In fact, how to set your rates as a marketing consultant should be the very last thing you actually solidify in your marketing plan before you set out to prospect customers.

The reason why is because without experience, you just don’t know how good what you have to offer really is until you give it a shot! Sometimes you’ll be successful and sometimes you won’t – isn’t that what being an entrepreneur is all about?

If I was to provide you with a blanket answer that would not be fair because what you charge clients for services really depends. We were throwing out quotes to prospective clients that were front-end loaded into the thousands in the beginning and getting totally frustrated at all of the NO’S we were getting.

This is when we realized the power of providing an a la carte menu of services, as well as a packaged rate for our services. When designing your sales and marketing funnel, I would suggest starting at the end first.

Beginning with the end in mind allows you to best know EXACTLY what your clients will be receiving from you. Once you know what you’ll be supplying them, it’s easy to be more revealing and honest on the front-end of your exchanges.

On the a la carte menu, have some ballpark numbers to work with so that you provide both you and your clients the flexibility to create a nice mixture of back and forth correspondence until you agree to the most ideal arrangement.

Most offline business owners know two things about online marketing. First, most are happy to admit know nothing about websites, HTML coding, auto-responder email marketing, QR codes, Facebook, Twitter and who knows what else. All they really want is to be more findable online and make more money.

They are also not very shy about letting you know their prior experience with other online consultants or online marketing services; most services haven’t provided favorable results in the past and they can’t express candidly enough that you’ll be swimming up-stream just to get the chance to prove to them that you can help improve and better their bottom line. They’ll open up if you stay with it.

So my best answer in helping you understand how to set your rates as a marketing consultant is to work off a baseline grid and attempt to package your suite of services into one, all-inclusive monthly cost.

One final tip is that many times, a client is much more receptive to rolling their set-up costs into their monthly cost if you are willing to amortize it over the course of the year agreement you make.

If they have the cash and are willing to pay, don’t offer them the option to pay it throughout the year and put them on a month-to-month, client at will basis.

The Disadvantages of Being a Consultant

There is quite possibly some kind of dilettante independent consultant out there who doesn’t really need to work to earn a living, is not responsible for anyone else’s well-being, and who can pick and choose his (or her) clients and their projects as the mood takes him (or her). Life is all laid-back. “Ah” you say, “you mean the HRH kind of thing.” Not really. The HRH kind of thing is actually a team, in any case. And he is an employer with responsibilities for an office full of professional employees.

An independent consultant (IC) is just that – a one-off on his own; except that he (or she) may have a secretary/office-minder and sometimes even two of them, although one or other of them will usually be away with some kind of pregnancy or a complication in her love life.

The list of the “disadvantages of being an independent consultant” always feels phenomenal if you’re one of the ordinary rank-and-file who has to earn enough money to fund the work of the business (phone bills, stationery, postage, motor car bills) and support some kind of a family.

There is the un-ending challenge of being expected to keep coming up with some new scheme, some new initiative, for achieving this or that breakthrough in promotion or business presentation or operating economies. You are expected to know everything about everything, or at least where and how you can research it. God bless the computer age and the ever-increasing efficacy of the search engines – except you must always keep in the back of your mind the likelihood that at least three of the directors have young children who have already found for Papa at least three definitive websites you probably have missed, and they will be waiting to trap you in the boardroom. Not necessarily out of any intended personal malice, but to chalk up their own brownie points with the Chairman.

But the biggie is the work-load. It is very likely immense and intense. You and your consultancy survive in the long term only by taking on five, six, seven, eight or nine clients at a time, on the basis that if you lose one client (maybe he goes out of business altogether) you still ought to have enough fee income to avoid “bleeding to death” (to use the vernacular of the trade).

But what the IC cannot do with this catalogue of clients is tell any of them that they will have to be only Priority Two or Three for your attention. They will all expect to be Priority One.

Hence working into the night and all through every weekend can quickly become the norm, And the very worst nightmare is the client who, on Wednesday, finally remembers to tell you that he and all his directors and managers will be going away on Friday night to stay at a seaside hotel for a two-day intensive review of company practice, and hope you will be able to be with them. And you had been planning to do so many other important things.

It is even likely that none of them are even aware of the others for whom you are working and, generally speaking, it is best kept that way.


That is maybe alright if you have chosen to base yourself in some great regional capital, where there are many businesses, and probably many consultancies serving them. But focus on a county-town environment for some notional ‘quality of life’ benefits and you can be very quickly in trouble when Client A asks you to come to a meeting to discuss how to combat the sparkling new initiatives that have been launched by rival Company B, innocently unaware that Company B is also your Client B and his “sparkling new initiatives” are all part of a nice business plan you had compiled, and now you are under orders to find a way to destroy it.

It is always good to read about Max Clifford and his adept handling of one of his high-profile celebrity cases for which he is getting a celebrity-level fee that will see him ‘OK at the bank’ for some while to come.

But for the ordinary independent consultant it can often feel there are more disadvantages to being an independent consultant than there are advantages.